There is something to be said about succeeding in taking an idea from its inception to reality in what is a competitive world, and the right marketing tactic can – and often does – make the difference between an idea that is fleeting and a concept that becomes a staple of its industry. Digital marketing is one of the most brilliant ways to bring awareness to a promising concept or product in early development. CEO of InventHelp, Robert Susa, says “tying your invention to an emerging or existing trend that is influencing customer behaviour can be a great way to heighten customer interest and drive sales”. Digital marketing is this era’s print marketing, the king of the advertising and marketing industry.
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